I’ve discovered that there are five key disciplines you need to master if you’re going to have a successful business in this industry:
To attract clients, you must establish yourself as an authority in your field.
The problem is, there are hundreds of thousands of life coaches, business coaches, personal trainers, therapists, etc., in the UK alone.
It’s an extremely crowded market.
So unless you specialise, it’s going to be almost impossible to attract clients and make a decent living.
Someone has probably told you hundreds of times the importance of selecting and dominating a niche.
It’s marketing 101.
So why do most coaches, consultants, and mentors remain generalists?
They fear that by selecting a niche, they’ll miss out on potential clients. Or that they’ll limit the number of people they can help — the impact they can make on the world.
But here’s the thing.
Selecting a niche is not like naming your child!
No rule says you have to stick to that niche forever.
Here’s where most Experts get it wrong.
They dive straight into advanced promotional strategies like running Facebook Ads, building funnels, writing books, etc.
And they’re wasting HUGE amounts of time and money.
The best thing to do?
Direct outreach on social media!
(AND picking up the phone if you have numbers.)
The big mistake I see a lot of ‘Experts’ making, is they create lots of different products, at various price points, before they even make a sale.
You don’t need to sell a book on Amazon, or a digital product for a few dollars.
You need ONE product/service, and that one product/service should be priced, at a minimum of £1000 (probably more).
That way, you don’t need to get hundreds of clients.
Just 4 or 5 clients at £1k/month get you moving!
And getting 4 or 5 clients at £1k/month is WAY more comfortable than getting hundreds of people to pay a small amount for a digital product or seminar ticket.
To be successful as an expert, The number one skill you need to master is pitching.
Specifically, developing a process that enables you to serve, sell, and close.
Again, many newbie ‘Experts’ seem obsessed with creating a scalable way to pitch their products and services.
They want to run live events and webinars, when – the truth is. Setting up one on one conversations with qualified people will far more likely to get results.
Selling and closing one on one will always give you the best chance of getting a new client, vs selling to a group of people all at once.
The last mistake I see a lot of people making is they’re thinking and planning too far ahead.
They have these grand ideas of where their business might be in 12-18 months, and the fact is, they have no idea about what might be just a few weeks in the future.
Whenever I take on a new client, we devise a 5-day strategic plan. It allows the client to get clear and focused on those four weeks to give them the best chance of succeeding and achieving!