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The rambles of a Creative Music Industry Crew

SEO tips that you may not know.

I always like to talk to people as if they have a certain amount of intelligence. As a small business, I'm sure you have read up about putting keywords into your website pages and made sure you have added your website URL to Google and Google business.   But have you done that 'deep' plunge and got into SEO intensely, and started to think like a professional SEO person. Here are some tips that you may not have thought about that could get you some more clients!   1) Did you know when you put your keywords into Google to check where your business is showing up? Google uses AI to locate where you are and then gives you a result that's related to that area. So it isn't accurate when wanting to research if your website is coming up and showing on the first page of Google's results.   So how do you correct this?...

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Cheeky little tips to get more customers (leads)

So the ultimate question for new businesses is how do I get new customers without spending massive amounts of money on adverts and marketing but doesn't take up all your time with technical/design work and knocking on doors. Here are a few ideas that have worked for my clients and me. Engage with customers with a Google My Business Account. You get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Click here for more information Create videos for social media Use Backlinks software that looks where your competitors are advertising online or use Google's free tools for this: click here Use rotational banner businesses that means your banners go all over the place (apps, websites) rather than spending a fortune on printed adverts - click here Get hold of emails via a third party business and send out newsletters to them. Get...

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Google Search Operators

What are Google search operators? Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. How do I use search operators? You can enter search operators directly into the Google search box, just as you would a text search: Except in special cases (such as the “in” operator), Google will return standard organic results. Google search operators cheat sheet You can find all of the major organic search operators below, broken up into three categories: “Basic”, “Advanced”, and “Unreliable”. Basic search operators are operators that modify standard text searches. I. Basic Search Operators "your word" Put any phrase in quotes to force Google to use exact-match. In single words, it prevents synonyms. OR your word OR your word Google search defaults to logical AND between terms. Specify "OR" for a logical OR (ALL-CAPS). | your word | your word...

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22 Free Google Products for Small Business Owners

For e-commerce entrepreneurs and small business owners, Google has attractive, free tools for nearly every aspect of online productivity. Here is a list of free online products from Google. There are simple efficiency tools, as well as game-changing web applications. For the tools you’re using already, make sure you’re taking advantage of all the integrated bells and whistles. General Office Google Chrome. Google Chrome is a browser that is for speed, simplicity, and security. Customize Chrome with a wide variety of third-party apps from its marketplace. Google Calendar. Google Calendar is a scheduling platform to organize and share events. Access your calendar when you’re away from your desk with two-way syncing to your phone or tablet. Stay on schedule with reminders, and get notified by email or receive text messages directly to your mobile phone. Gmail. Gmail is Google’s email application, which includes 15GB of free storage (across Gmail, Google Drive, and Google+ photos). Gmail...

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Why is Market Research important?

Why is Market Research relevant?   Questions you should ask yourself: Is there enough demand to start up your new business? Will it see it through its first year and beyond? Before spending any money (most importantly) and time, research  can help you with the following: Whether there is a genuine market for your idea The likely value and volume of demand Trends currently affecting your market Likely future developments Proposed law changes Technological changes Level of likely competition You can get ahead of your competitors by spending research time, such as Specific information about your target customers Who you will be competing against Their strengths and weaknesses Any potential strategic partners to collaborate with for mutual benefits Types of Research Primary - Information that comes directly from the source. Secondary - Market research that's already compiled and organised for you. Qualitative Personal insight Great for customer experiences Stories, anomalies & truths Rich Quantitative Large data sets ...

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5 key disciplines for a successful business

I've discovered that there are five key disciplines you need to master if you're going to have a successful business in this industry: PROFILE To attract clients, you must establish yourself as an authority in your field. The problem is, there are hundreds of thousands of life coaches, business coaches, personal trainers, therapists, etc., in the UK alone. It's an extremely crowded market. So unless you specialise, it's going to be almost impossible to attract clients and make a decent living. Someone has probably told you hundreds of times the importance of selecting and dominating a niche. It's marketing 101. So why do most coaches, consultants, and mentors remain generalists? Fear. They fear that by selecting a niche, they'll miss out on potential clients. Or that they'll limit the number of people they can help — the impact they can make on the world. But here's the thing. Selecting a niche is not like naming your child! No rule says you have...

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