This question will come in mind to anyone who runs Events, Businesses and is a Freelance Designer.
As a professional Designer and Marketer of 18 years. I would say, it all depends on what you want to pay!
You can get templates that you can easily download and print, that are free. If you look at the software Adobe PowerPoint, they have designs you can use or by using the Google search engine you can find various low-budget alternatives. But like everything you buy, the cheaper you go, the quality will be missing.
Why does quality matter?
It may not if you’re all about getting your message out there, then I would suggest not spending much on your flyer and spend the money, on getting it printed and delivered by post, but don’t forget to post it in social media too!!
So when is it important to spend the time and money on a flyer?
This is when you’re in a competitive market, and you need to look like a better offer. Which can entail many things, but when it comes to a flyer. A well-branded flyer with a professional logo, which is consistent with your website, stationery and other marketing collateral. Makes you look like a business, that is well established and professional.
Think of it from the side of the customer, what do they look for?
They want a company or service, that’s not going to let them down, who keep to dates and contacts on a regular basis. They may look for signs the business is trustworthy, such as the image, have they spent some time on this?
This then flows onto:
- Have they got customer reviews?
- What partners do they have?
- What projects have they done before?
- How long have they been around?
All of these pointers will get people to contact you.
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